The next generation of eCommerce facilitators are sites designed to match online buyers with retailers. These properties include shopping comparison sites such as Shopping.com and BizRate; as well as shopping sections within leading portals such as MSN, AOL, and Yahoo.
A carefully planned and executed strategy is essential for achieving an acceptable ROI, and Deck Internet Solutions has the experience to deliver the needed results:
- Contract Negotiation
- Management and Submissions
- Reporting and QA
- Creatives / Campaign Assets
- Performance Optimization
- ROI / Campaign Analytics
Effectively managing these auction-based advertising programs is currently the single most important and effective component of any online marketing campaign, and the professionals at Deck Internet Solutions are experts in the field. Each campaign is optimized with the following aspects in mind:
- Keyword List Management
- Account Set-Up
- Positioning Strategy Development
- Budgeting
- Creatives / Campaign Assets
- Landing Page Optimization
- Bid Management
- ROI/Campaign Analytics
A growing number of search engines and online portals are turning to site operators to provide data and XML feeds detailing their site's structure and product offering. Some of the programs charge for participation, while many others do not. Deck Internet Solutions is uniquely positioned to help our clients maximize their opportunities with inclusion programs by identifying opportunities to match business objectives with complementary properties.
- Feed Generation
- Management and Submissions
- Creatives / Campaign Assets
- Performance Optimization
Deck Internet Solutions is a
Certified Search Ambassador. |
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